How To Sell A Health And Fitness Product Using Direct Response Copywriting: This long sales letter from Tai Chi Chi Kung

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reemashakeel
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How To Sell A Health And Fitness Product Using Direct Response Copywriting: This long sales letter from Tai Chi Chi Kung

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DISCOVER THE 300-HUNDRED-YEAR-OLD CHINESE SECRET TO A HEALTHY HEART, STRONG MUSCLES, LIMBER JOINTS, AND INNER YOUTH
A Message from Dr. Robert Willix Jr.
Of all the physical and mental healing arts I’ve learned, TAI CHI is the gentlest, easiest to learn, and the most rejuvenating for your physical and mental health. It lowers blood pressure, heals achy joints, stimulates circulation, builds muscle, and mobilizes the immune system…all without stress or strain!

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Dear Friend,

All across China, thousands of men, women, and children of all ages gather in city parks in the early morning hours to practice the slow, graceful martial art called tai chi.

This “moving meditation”, legend has it, engenders superhuman powers.

And this legend is true. Those who practice tai chi faithfully have a different kind of life well into their 80s and 90s. Their bones are strong, not frail. Their joints are limber, not aching and stiff. Their minds do not wander; they remain focused. Their heartbeat is calm, and their bodies are internally fortified against disease.

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