Will Twitter Survive Threads, The Would Be Twitter Killer
Posted: Mon Nov 13, 2023 4:03 am
As marketers, we're reminded all the time that the world is very ephemeral. One day you're hot, the next you're not.
It's like the man said in "A Night At The Roxbury," it's hard to stay on top. And so it was perhaps all too natural that, after squeezing Snap and going into the short video space to take a bite out of TikTok, Zuckerberg and Meta should try to take on the grandmammy of social networks, Twitter.
They went after the "threads" feature of Twitter, and you can almost see the playbook being broken out at Facebook headquarters, the way they went after Snap and TikTok: "Let's go after their killer feature!"
Except, surprisingly, Twitter refuses to be killed and go gently into that good night. There are a lot of lessons for marketers here.
My own prediction is that, based on what we've seen so far, Twitter is here to stay. It's likely to gain a lot more momentum following its victory in this latest round of the social network wars. Zuck and Meta lose just a bit more credibility, and Twitter looks like a victorious underdog, one that lives to fight another day.
But for Threads fans and the many content creators who really don't care who wins as long as they get maximum organic reach, this war of the networks will be very welcome as being the bonanza that lifts all boats!!
By the way, I'll be running a training soon on how to market your business with GENUINELY HELPFUL EXPERT WEBINARS. Sign up here to be notified:
https://bootcamp.towersofzeyron.com/bootcamp
It's like the man said in "A Night At The Roxbury," it's hard to stay on top. And so it was perhaps all too natural that, after squeezing Snap and going into the short video space to take a bite out of TikTok, Zuckerberg and Meta should try to take on the grandmammy of social networks, Twitter.
They went after the "threads" feature of Twitter, and you can almost see the playbook being broken out at Facebook headquarters, the way they went after Snap and TikTok: "Let's go after their killer feature!"
Except, surprisingly, Twitter refuses to be killed and go gently into that good night. There are a lot of lessons for marketers here.
My own prediction is that, based on what we've seen so far, Twitter is here to stay. It's likely to gain a lot more momentum following its victory in this latest round of the social network wars. Zuck and Meta lose just a bit more credibility, and Twitter looks like a victorious underdog, one that lives to fight another day.
But for Threads fans and the many content creators who really don't care who wins as long as they get maximum organic reach, this war of the networks will be very welcome as being the bonanza that lifts all boats!!
By the way, I'll be running a training soon on how to market your business with GENUINELY HELPFUL EXPERT WEBINARS. Sign up here to be notified:
https://bootcamp.towersofzeyron.com/bootcamp