The most successful single piece of advertising in the history of the world
Posted: Fri Apr 21, 2023 6:49 am
The Wall Street Journal Direct Mail letter that built a brand.
Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both — as young college graduates are — were filled with ambitious dreams for the future.
But there was a difference. One of the men was the manager of a small department of that company. The other was its president.
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and another doesn’t.
The difference lies in what each person knows and how he or she makes use of that knowledge.
Read More:
https://towersofzeyron.com/the-most-suc ... t-a-brand/
Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both — as young college graduates are — were filled with ambitious dreams for the future.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.Recently, these men returned to their college for their 25th reunion.
But there was a difference. One of the men was the manager of a small department of that company. The other was its president.
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and another doesn’t.
The difference lies in what each person knows and how he or she makes use of that knowledge.
Read More:
https://towersofzeyron.com/the-most-suc ... t-a-brand/