Awesome Reasons to Care About Language if You Are in Marketing

[reemashakeel]

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie-cutter copywriting has been used to publicize information about products, followed by frequent falls and quiet brand deaths.

It’s important to be creative with what is said because the intended audience has to be reached, and the message has to be conveyed to them with clarity. Frequently, we come across messages which are noisy and lack lucidity.



Peter Drucker said, ‘The most important thing in communication is hearing what is not said.’

Listen to the producer of the product. Understand it. Study the intended audience. Know them well. If you are unsure, get some help in understanding the target audience.

Once the marketer understands what is to be conveyed and the audience it is to be conveyed to, we come to convey it.

So people in marketing need to keep three important things in their minds and ask questions.

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