From Pest Salesman To Funnels: How To Transform Your Small Biz In 1 Day

[ten]

There's this really funny story that marketing guru Dan Kennedy shares about the "Pest Salesman."

The gist of it is, he was chilling at home, working actually, and along comes a pest salesman knocking right at his office desk.

It's a hilarious story, you should hear it in its fullness. I'm butchering it here. Anyhow, Dan, being such a workaholic like a lot of us entrepreneurial types, totally ignores the guy, because, "Uh another pest salesman. Who wants one of those!"

Well, the pest keeps bugging him. Dan ignores the guy and stubbornly concentrates on the work right in front of him. Well, the guy won't be ignored though, and he goes around and starts hammering at Dan's windows.

Finally, Dan is forced to look up and open up. He says, "What's the matter?"

The guy says, "Your house is on fire, you dummy! Call the fire department while I grab the hose and try to hold it back!"

In an instant, the guy turns from a "pest salesman" into the most "welcome guest."

And that really says volumes about what happens when you transform your entire style of business development. #Funnels are how you transform your #smallbiz from being another pest salesman into a welcome guest marketer!!A