This classic example for Old American Insurance Company shows you how to sell your financial and insurance products through direct response marketing.
To learn more about the company behind this copy example, please visit Old American Insurance Company, here.
Here is a real treat for financial publishing businesses, insurance firms, brokerages, and other insurance businesses. A classic sales letter from Old American, an insurance company with a venerable reputation, that shows you how to use emotion-based appeals in your sales letter. It sets up the premise and promise and offers a very valuable insurance coverage plan for a low-risk initial investment.
For a greater perspective, contrast this with the other luxury copywriting examples from the Towers of Zeyron's recent posts.
You can apply for an OLD AMERICAN $1,000 life insurance policy — and keep it in force after your application has been approved.
This will provide $1,000 for your family to help take care of funeral expenses and other bills there is just no way of stopping.
It can be mighty difficult for your family when you are gone. You have provided for them to the best of your ability all along the way. They appreciated it. There is no reason why they shouldn’t keep right on appreciating you when you are gone — remembering that you at least gave them a chance to start out even with the board.
Read More: https://towersofzeyron.com/how-to-write ... marketing/
How To Write Sales Copy For An Insurance Policy
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